In the early 1930s, Elsa turned professional and started dancing with James Barrel, who later changed his name to James Holland, and came second in the Star Professional Championship to Timothy Palmer and Ella Spowart.
Like all dancers of that time, Elsa and James became very innovative and created new patterns in different dances. It is said that some of the crackerjack movements in the Quickstep came from them and in the Tango they started the “zapateado” heel beats that they borrowed from flamenco dancing. James died young after the Second World War, and Elsa never competed again. Experts say there’s no doubt they would have continued to be highly successful competitors, but it wasn’t meant to be. Elsa started to teach and ran a studio in Bayswater, London, and then married Lavy Bakstansky.Lavy and Lyndon Wainwright, an early Latin pioneer, became part of the organizing committee. Lavy's connections with a Jewish fraternity proved beneficial both for the planned event, called The International, and the Ballroom Dance world as a whole. The idea at that time was to collect money for Israel and hold the event together with the Jewish Observer Newspaper at Royal Albert Hall on behalf of several charities.
In 1971, after Lavy's death, Elsa appointed Albert Rudge as her new organizer, and in 1976, Bobby Short, who ran it until his death in 2002. Today, The International is organized by John Leach, editor of Dance News, on behalf of Dance News Special Projects Ltd. (Chairwoman Linda Short). The supported charity for the last 20 years is The British Polio Fellowship.
"Elsa Wells was my Ballroom coach when I was a junior competitor. I remember well my first lesson with her when I was 13 years old. My partner and I arrived with my parents, and while waiting in the foyer we heard this very deep woman’s voice saying to the couple she was teaching in the next room, ‘Excuse me one moment, my next victims have arrived.’ As we shook in our boots, she came out looking as she always did, like the reincarnation of Marlene Dietrich with a ‘head turning’ air of superiority, elegance and beauty."
“She was dressed, as always in a plain black silk blouse and black trousers with black leather Cuban heeled shoes, which although worn today by most ballroom women for teaching, looked very unusual at that time. She proceeded to advise us of the ‘procedure’ that we must remember when we arrived in future, which was that we should walk through the studio and sit in the armchairs on the ‘step-high’ stage, at which point she would draw the curtains."
“During lessons, the parents sat on this stage with the curtains drawn, and periodically Elsa would open them so we could demonstrate a new group or some improvement we had made. At one side of the studio she always had a small table on which stood a china teacup and saucer. Frequently during the lesson, she would take sips. We later discovered that the teacup contained gin, which probably explains why she wore such heavy perfumes. One rather nice touch she had was that she always introduced the previous couple she had taught to her next lesson by saying, ‘Do you know x & y?’ Then usually she would add, ‘I’m very pleased with them.’ The whole experience was something of an age gone by, even at that time. A bit like a scene out of a Noel Coward play or a Merchant Ivory film.”
- Founded The International Championship
- Was a sought after, renowned coach